Green Starts at the Wrap

Because caring for babies means caring for the Earth

We know that from a marketing perspective, packaging is extremely important.

Whether browsing store shelves or online, many people - consciously or not - notice the packaging first. This first impression often guides their choice

After 2020, the baby-care boom shifted online. D2C brands flourished. But behind every pretty parcel was a quieter crisis - waste. India now produces 9.3 million tones of plastic waste annually. Of that, 5.8 million tones are burned, releasing toxic pollutants into the very air our children breathe. Globally, over 460 million metric tons of plastic are made every year. At least 20 million metric tons end up in oceans, fields, and rivers - and that number is rising.

The real problem? Packaging designed for moments, but destined to pollute for centuries. Beautiful on arrival. Harmful forever.

At Root and Soil, we said no. 

Say Hello to Coir

Not every solution begins with something new.
Some begin with what’s always worked.

At Root and Soil, we looked to the earth - and found our answer in coir.
A natural fibre made from coconut husk, coir is sourced from our farms in Pollachi and has become the heart of our packaging system.

It’s strong enough to protect, soft enough to handle with care, and fully compostable when you're done.

No plastic, no coating, no toxins. Just a plant-based solution that protects your order and disappears cleanly when you’re done with it.

You can reuse it, mulch it, or return it to the soil. Because what once cradled a coconut, now cradles your baby’s care.

Wrapping in coir isn’t just a sustainable choice - it’s how our honesty and integrity show up as full transparency, right at your doorstep. This isn’t an add-on. It’s a commitment. 

Our 96% Promise

We’ve eliminated over 96% of plastic from our packaging system. We’ve done it by sticking to four principles:

  • Less is more – only the essentials, never the excess.

  • Every material with a second life – reusable, recyclable, or home-compostable.

  • Sourced with intention – always asking: where does this come from, and where will it go?

  • Honesty & Integrity - full transparency in our packaging

Balancing the right packaging for our products with its environmental impact takes careful research and thought. Our packaging is carefully chosen to keep the product fresh and to ensure it arrives safely to you.

We always prioritize the environmental impact. While focusing on reducing, reusing, and recycling, we also evaluate the carbon footprint of our packaging throughout every step of the supply chain.

The final 4%? We're actively working on it. Testing new materials, building better supply chains, and choosing progress over perfection.

Why It Matters

Safety doesn’t end with the product - it extends to the packaging it comes in. At Root and Soil, we believe the wrap matters as much as what’s inside.

Because parenting isn’t just about choosing what touches your baby’s skin. It’s about shaping the world they’ll grow up in. And that starts here - with better materials, and waste that disappears, not lingers.

We’re proud to be recognized as Sustainability Brand of the Year 2024. But our real reward? Sending out thousands of coir-wrapped parcels that don’t come back as pollution.

Rooted in Progress

Every order we ship is a quiet rebellion against the waste crisis.
Every piece of coir is a small act of regeneration.
And every choice we make is proof that less packaging can mean more care.

This is what “green” means to us:
Not trendy. Not temporary. Just true to our roots.

With integrity, transparency, and respect for your trust.

Team Root and Soil
Bonding begins here.